Redital is an accounting and services firm with over thirty years of experience. With a wide range of services in accounting, economics, and taxation, they are committed to developing effective solutions for businesses, achieving objectives, and protecting their clients’ interests.
Redital lacked a defined Visual Identity and had used various logo variations over the years. Naturally, this led to ongoing communication challenges due to the lack of consistency in their Visual Identity. The absence of a defined Visual Identity can result in confusion for clients and a lack of brand recognition, undermining credibility and hindering consistent business growth.
To address this issue, it was essential to create a cohesive Visual Identity that reflects the company’s values and is easily recognizable by the target audience. In response to this challenge, Laetus® was sought to redesign not only the logo but also to create a unified, modern, and memorable Visual Identity while preserving the essence and history of the business.
The new Visual Identity was implemented across various touchpoints, including office materials and interior and exterior signage. Additionally, the project was developed and rolled out in several phases, leveraging the company’s transition to new facilities as a historical milestone.
Once again, the Visual Identity designed and implemented by Laetus demonstrated its effectiveness and versatility by overcoming the challenges faced, resulting in a visual identity admired by the company’s clients.
