The bulk grocery store “Dona Pimenta” in Castelo Branco is located in the heart of the Municipal Market on Avenida 1º de Maio. This concept aims to attract a clientele that values sustainability, reduces food waste, and seeks healthier products.
Laetus® was tasked with creating a Visual Identity that reflected the “bulk” concept typical of such spaces, including the main logo, logo variants, a usage guide, stationery, social media profile images, as well as tote bags, aprons, and exterior signage.
After a detailed analysis of the client’s visual preferences and market references, a design was chosen that blends traditional grocery elements with a contemporary approach, aiming to create a striking and relevant presence. The project development process included detailed meetings to align the client’s vision with the proposed solutions, resulting in a logo that highlights the name “Dona Pimenta” in both uppercase and lowercase letters with a dynamic slant and a circular descriptive, creating a seal-like effect.
