Clínica Médica e Dentária das Tílias, with locations in Castelo Branco since 1999 and Oleiros, is recognized for its commitment to excellence in healthcare. In recent years, they have expanded their range of services to include both Dentistry and other specialties, ensuring comprehensive patient care.
The Tílias Clinic reported several challenges with its old website, which was technologically outdated and offered a poor user experience. Being practically a “one-page” site, it did not follow best practices for SEO (Search Engine Optimization), resulting in low visibility on search engines like Google and Bing. The client also noted difficulties in measuring results from digital marketing strategies and in updating and maintaining content.
Navigation was confusing and usability was limited, making it hard to access the clinic’s information and services. The client was investing significant resources in communicating information that could have been clearly presented on the website. Naturally, these issues impacted the clinic’s ability to attract new patients and provide clear, accessible information to current ones, compromising the effectiveness of their digital presence.
Laetus® completely redesigned the website for Clínica Médica e Dentária das Tílias. Everything was rebuilt to create a comprehensive and powerful site, designed to effectively promote the clinic’s services. With a new structure, the site now offers intuitive navigation, modern features, and optimized performance to enhance user experience and increase the clinic’s online visibility.
As we develop the case study, you can view the project directly at www.clinicadastilias.pt.
