English Tea Shop is an international company passionate about all types of tea. The brand, with roots in Sri Lanka, prides itself on offering teas that are more than just beverages; they are enriching experiences. With a strong commitment to sustainable farming practices, fair trade, and organic products, English Tea Shop values every element of its production chain, from the pickers to the end consumers. The company aims to provide a sense of comfort and pleasure in every cup while supporting communities and promoting sustainable practices.
In Portugal, Laetus® was invited to discuss the brand’s activities on social media. Faced with the challenge of optimizing digital presence and improving results, our work focused primarily on content production for social media, especially during the autumn and winter months, in preparation for the Christmas season. It was crucial to rethink English Tea Shop’s strategy in Portugal, strengthening brand perception and its connection with local and international communities, while addressing competition from brands like Pukka and Yogi, as well as local tea producers.
