Sporting Clube de Portugal, founded in 1906, is one of the largest and most prestigious football clubs in Portugal, known for its rich history and unwavering passion from its supporters. Dedication to excellence and the motto “Effort, Dedication, Devotion, and Glory” are pillars that inspire generations.
This project was created for a family passionate about Sporting, residing in the village of Alcains, Castelo Branco. The parents of the young teenagers are owners of the company “Transportes Lopes & Crujeiro” and live Sporting intensely. Initially, the idea was simple: apply the club’s logo to a wall in the teenagers’ study room. However, during the site visit, Laetus® saw the potential for something bigger and proposed a project for two additional walls, totaling three. With inspiring phrases such as “where one goes, all go” and “we are of the race that never bends,” along with iconic elements like the Mythical Door 10A, the lion, Estádio José Alvalade XXI, and the Curva, we transformed the space into a true Sporting sanctuary.
As we develop the case study, watch the video below for the family’s reaction and the final result of the project.
The success of the project was such that the family decided to extend it to the bathroom of the same space and, more discreetly, to the customization of the trucks for the family business. This project not only brought the family to ecstasy but also became a source of pride, appreciated daily by the company’s customers. The passion for Sporting CP was immortalized in a way that surpassed all expectations, creating a lasting impact both for the family and those who interact with them, regardless of the club they support.
The song by Directivo Ultras XXI “Façam-Nos Acreditar” (Make Us Believe) perfectly sums up what this project was all about:
De 3 a 3 a somar
Onde vai um, vão todos
E a estrelinha acompanhar
Façam-nos acreditar
Que no fim vamos vencer
Onde vai um, vão todos
Vamos sem nada a temer.
(From three to three we add
Where one goes, all go
And the little star accompanies
Make us believe
That in the end, we will win
Where one goes, all go
We go with nothing to fear.)
